ich habe mich an diesem wochenende mit dem label moschino beschäftigt. das erste was mir bei diesem label immer einfällt sind spiessige damen, in höherem alter, welche stolz ihre moschino ledergürtel mit goldenenen buchstaben verziert tragen und zum nächsten friseurtermin hetzen. ich war vielleicht 12 und solche damen liefen mir öfter über den weg als es mir lieb war. erst später fiel mir auf wie besonders moschino ist, wie anders.
dieses label ist mittlerweile eines meiner lieblingslabels. moschino ist weiblich kindlich, ohne süss zu sein, ist rosa ohne rosa zu sein. ist mutig ohne zu rebellisch und zu provokativ zu sein. ich liebe den humor des labels. selten schafft es ein label humorvoll zu sein und dabei wirklich in der obersten liga mitzuspielen. meines erachtens ist moschino erwachsen, nicht zu selbstdarstellerisch und herrlich bunt. moschino steht für mich für sommer, frühling. eine frau die moschino trägt, bzw. den stil dieses labels, hat meines erachtens eine gute portion selbstbewusstsein, eine kleine prise selbstironie und eine positive lebenseinstellung.
nun folgt also alles was ich in der kurzen zeit gefunden habe, um euch den duft moschinos näher zu bringen, damit ihr euch ein bild machen könnt und ich noch was dazu lerne. eine kleine schularbeit, leider ohne struktur, aber mit viel zum kucken.
das sagt wikipedia:
Moschino is a part of the Aeffe fashion group and a design house and manufacturer of women's, men's and children's fashion. It was originally created in 1983 by the late Franco Moschino, and is well known for its "classico con twist", (classical with a twist) style. The current head of design, Rossella Jardini, has successfully taken Franco's humour and style and made it relevant to today. The look of Moschino garments is often referred to as classical, whimsical, and sexy, and unique styles usually filled with a dash of humour.
BIOGRAFIE FRANCO MOSCHINO
Franco Moschino is one of the most provocative and un-orthodox Italian fashion designers we’ve ever seen. His unusual view for fashion brought him loads of criticism from established fashion designers at the time, being called by the media as "The Court Jester" or the "Bad Boy" of fashion.
Born in Abbiategrasso, a small town in Lombardy, 14 miles from Milan, he frequented Accademia delle Belle Arti in order to become a painter. Doing various fashion sketches in order to fund his studies, he soon caught the eye of Giorgio Armani, who gave him a job in 1971 as a sketch artist for his new collections. He went on to draw his whole publicity campaigns.
Six years later, in 1977 he became a designer for another fashion firm at the time, Cadette.
With his talent, it was only a matter of time before Franco Moschino went to work on his own. In 1983 he founded his own fashion company, Moonshadow.
His debut was pretty rough. His collection included only jeans and some minor casual wear. But he didn't abandon and the next collection was much more complete and included lingerie, shoes, cool accessories and more.
Franco Moschino
Using unusual materials and experimenting with various almost extreme designs, Moschino was soon called the “Jean-Paul Gaultier” of Italy, although their style were completely different.
He wasn’t happy with the way the fashion world was working and he tried to make a stand by satirizing the works of various fashion houses, such as Channel and Louis Vuitton. This led him a series of lawsuits, but also a whole new range of customers who shared his disappointment in the current fashion and were eager to wear Moschino's creations.
Franco Moschino was a man reputed for his philosophy of not taking clothing to seriously. He managed to marvelously translate this idea into his works.
His famous signature, “Good taste doesn’t exist”, sums up his perspective over the fashion world.
After an unfortunate and early death in 1994, the Moschino firm was taken over by Franco’s good friend and partner, Rosella Jardini, who shares the same enthusiasm for fashion as he did.
He is highly missed by the fashion world, but he managed to leave a legacy to the world. His trademark is still alive and it enjoys an extremely wide range of dedicated young customers, who love Moschino's originality.
Following his wish, a good portion of the firm’s profits are given to charity organizations that support HIV victims and other projects.
eine andere biografie:
The press enjoyed Moschino and often labelled him "The Court Jester" or "Fashion's Bad Boy".
Franco Moschino was born in 1950 in Abbiategrasso, a small industrial town, 14 miles away from Milan. He was a child who took refuge from provincial boredom by spending his time drawing. His father, who passed away when Franco was 4 years old, ran an iron foundry and young Moschino would arrange the heavy deposits of dust into different patterns. In 1967, Moschino went to the Accademia di Belle Arte in Milan and although he wanted to be an artist, he was diverted into the world of fashion. In order to finance his studies, he then started sketching some fashion designs and illustration commissions for fashion houses and magazines.
Moschino's work then caught the eye of famous designer Gianni Versace who was creating some collections for various Italian ready-to-wear houses between the years of 1971 and 1977. Moschino drew for all their publicity campaigns.
Moschino then waited till 1983 in order to found his own company called Moonshadow and then decided to launch Moschino Couture. His first show was packed with Milan's wildest groupies, who went crazy as his surrealist variations on fashion were paraded down the runway. By his second show, he was internationally known for his highly provocative and irreverent style, to the anger of Milan's established designers.
Five years later, Moschino's Cheap and Chic range was introduced, along with the fake-fur "For Fun" range of clothing, and the first Moschino boutique opened in Milan in 1988.
In 1994, Moschino also decided to launch Ecouture, an ecological collection that uses environmentally friendly fabrics and dyes.
The same year, Moschino died of a heart attack at the age of 44. Since the day of his death, his business has continued to grow and thrive, under the direction of friend and collaborator Rossella Jardini who joined him in 1981. The Moschino foundation, a charity set up to help HIV positive children, continues it's arduaous work, fulfilling Moschino's utmost wishes.
The Fashion Institute of Technology in New York, later on held an exhibition called "Fashion - Italian Style" from February to April 2003. Franco Moschino was brilliantly represented by his surrealistic bra dress and a skirt which was entirely composed of bio-degradable grocery bags. Chanel once sued him for spoofing a perfume on a T-shirt.
BIOGRAFIE ROSSELLA JARDINI:
Rossella Jardini took over the Moschino house in 1994 after the tragic death of the founder, Franco Moschino. She was born in Bergamo in 1952. She, as the creative director of all lines of Moschino, has held the brand strong and trendy. She started her career first by selling clothes rather than designing them. However, she had an encounter with Nicola Trussardi in 1976 which she became an assistant in leather product development of the company. She soon moved on to create her own label with two friends but after meeting Moschino, she became his assistant once again and permanently settled there by 1984. Ten years later, Jardini took over the brand as Moschino has wished her to before his death. She continues to place the philosophy -parody and stereotype - of the brand at heart by shocking and teaching the market to this day.
Rossella Jardini took over the company in 1994 after the death the founder and her friend, Franco Moschino. She is quick to point out that she is not a designer but that she guides the brand while keeping the "witty spirit" of Moschino alive. "I am someone with many crafts, many activities, and good taste," she explains. "I tell my assistants what they should do, but I don't design, and it seems presumptuous to say that I do. It's clear though from her fabulous apartment that she has a great eye for design and style and incorporates the same sense of whimsey and fun that she does at Moschino!
eine kurze reise:
hier gehts zu einem guten artikel:
http://www.iht.com/articles/2008/10/28/travel/fmoschino.php
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The Style of Moschino
Moschino provided a fresh and very new approach to the world of fashion. It attempted to play down the high glamour and sophistication of fellow designers and made fun of their high prices. Moschino was known to be always clever, iconoclastic and ready to cause outrage with crazy ideas, but his clothes were still wearable and cut to the highest couture standards. Moschino was an expert tailor and liked to also make visual puns. He once created a dinner suit with a knife and fork appliqued on the bodice, his blazers had windmills for buttons, and his polka dot Minnie Mouse dresses were also very popular.
und zum abschluss, bitte zurücklehnen:
der online auftritt ist immer einen besuch wert:
www.moschino.it
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